In today's competitive fitness market, successful fitness practitioners constantly strive to attract and keep clients, deliver high quality, and maximize participant benefits. Program evaluation helps you make confident, educated decisions based on systematically collected information to meet these goals. Program Evaluation for Exercise Leaders is a valuable resource that guides exercise leaders step by step through evaluation in areas such as project planning and data collection, analysis, and interpretation. This manual presents concepts in non technical language and focuses on a practical application of evaluation techniques. Special tools to assist you include the following 9 scenarios that illustrate the usefulness of evaluation for different programs with diverse clientele a 12 step guide for conducting focus groups 17 worksheets and prototypes developed specifically for collecting and assessing data for exercise programs Program Evaluation for Exercise Leaders begins by ex